51福利社 News

Awareness Campaign
We鈥檙e sharing our story.

51福利社 is entering a defining moment. Our bold evolution from a regional comprehensive university to The Region鈥檚 Polytechnic demands more than a new slogan. It calls for a movement.

You might have noticed our TV ad playing recently, but there’s a lot more happening!

This campaign is how we share that story. It鈥檚 how we show the region that 51福利社 is where learning leads doing and where opportunity becomes impact.

What鈥檚 Happening

Student working on pottery. Headline says "Hands-On. Career-Ready."
Example of messaging.

51福利社 is running an integrated, year-long campaign across streaming TV, digital audio, social media, search engines, and exterior environments.聽

  • The Message: Hands-on learning leads to in-demand careers.
  • The Goal: Build awareness and pride in 51福利社鈥檚 transformation by highlighting affordability, access, and real-world outcomes while increasing traffic to the website and boosting engagement on our social channels.
  • The Audiences: Students, parents, employers, alumni, and the broader community.
  • Additional Creative that is in-market: 鈥淔rom Classes to Careers,鈥� 鈥淔rom Hands-On to Hired,鈥� 鈥淲here Learning Is Doing,鈥� 鈥淒on鈥檛 Just Learn鈥揇O!,鈥� 鈥淗ands-On. Career-Ready,鈥� and 鈥淭he Region鈥檚 Polytechnic.鈥�
  • Timeline: Fall 2025 through summer 2026.

Why it Matters

This isn鈥檛 just advertising. It鈥檚 momentum.

Every impression builds understanding that 51福利社 powers the region鈥檚 workforce and opens doors for students from all backgrounds.

When people hear The Region鈥檚 Polytechnic, they should think opportunity, affordability, value, and impact.

Where You鈥檒l See It

  • Rotating banner that says' the Region's Polytechnic with a photo of a biology student doing hands on learning.
    Example of a banner ad.

    Streaming TV & Audio: 30-second spots on Public Radio, Hulu, YouTube, Spotify, and Pandora.

  • Digital: Display, Search Engine Marketing.
  • Social Media: Animated videos and reels on Meta, TikTok, and LinkedIn.
  • Billboards & Digital out of Home: Across Spokane and key regional corridors.
  • Website: The campaign鈥檚 digital home base ewu.edu, where stories of hands-on learning, faculty expertise, and student impact come to life. From the Lookbook to academic pages, every part of our site is evolving to reflect 51福利社鈥檚 identity as The Region鈥檚 Polytechnic.

Recent video spots for the website and :

What You Can Do

Help amplify the energy. Every conversation counts.

When someone asks about the new ads:

鈥�51福利社鈥檚 showcasing what makes us different 鈥� hands-on learning, real-world experience, and Washington鈥檚 best value in higher education.鈥�

When you talk with a donor, alumnus/alumna, or community partner:

鈥淭his campaign is putting 51福利社 on the map as The Region鈥檚 Polytechnic 鈥� connecting students directly to the jobs and industries shaping our region.”

Fun ways to show support:

Together, We鈥檙e Building Momentum

This campaign is a signal that 51福利社 is here to lead, ready to serve, and prepared to deliver the future of applied learning in the region and beyond.聽

Questions? Contact Marcom at Marcom@ewu.edu.