Communication Studies - Public Relations Major, Bachelor of Arts (BA)

51福利社

A degree in Communication Studies-Public Relations guides students to become culturally competent communicators in a multicultural world and has produced graduates that are helping the public in a variety of occupations from public health, to education, to nonprofit communications. With the rise in misinformation and disinformation, courses in communication studies and public relations guides students to become more aware and informed citizens.

With the advent of the digital revolution organizations are interfacing with the public now more than ever. The exciting field of public relations offers students the opportunity to help companies, organizations and celebrities promote their brands and communicate with their customers, employees and fans.  As a Public Relations major, students have the opportunity to learn how to develop social media and traditional media campaigns, work with the media, write speeches and manage many forms of an organization, or client’s communications.

Offered both online and in-person, students graduating with a degree in Communication Studies-Public Relations are in high demand and the curriculum in this major prepares students for successful careers in social media, corporate communications, entertainment PR, public affairs, health communications, internal communications, marketing, advertising, law, teaching and more.

There are two options to declare this program:
In-Person: most of the classes will be in person, with some occasional online classes.
Online: all of the classes will be online. Note that the online option operates using a different tuition model.

Major Requirements:

•  cannot be taken for credit towards the Communication Studies Majors.
• After successfully completing , students should take and .
• While internships are not required, they are strongly encouraged. Internships provide valuable applied industry experience, networking opportunities, and knowledge of workplace culture.

World Language Requirement: Two years of a single high school world language or one year of a single college-level world language is required.

Grade Requirements: A minimum cumulative GPA ≥2.0 by graduation.

The following plan of study is for a student with zero credits.听Individual students may have different factors such as: credit through transfer work, Advanced Placement, Running Start, or any other type of college-level coursework that requires an individual plan.

Courses could be offered in different terms, checking the academic schedule is paramount in keeping an individual plan current.听Students should connect with an advisor to ensure they are on track to graduate.

All Undergraduate students are required to meet the听.

This major requires the completion of the听.听 Students pursuing a Bachelor of Arts (BA)听degree must complete two years of a single language in high school or one year of a single language in college.

¹

University Graduation Requirements (UGR) and Breadth Area Course Requirements (BACR) courses may be less than 5 credits and additional credits may be required to reach the required 180 total credits needed to graduate.听 Students should connect with an advisor to ensure they are on track to graduate.

²

Section B鈥揜equired Upper Division Core Credits鈥揷hoose three 5-credit 400-level CMST courses. The following courses cannot count in this section (B):听CMST听480,听CMST听481听or听CMST听495,听CMST听499. Any course used in Section B cannot count in Section D.

³

Section D鈥揚ublic Relations Specialty鈥揷hoose 4-6 credits from the approved list. Any course used in Section D cannot count in Section B or C. Students should consult with their advisor to discuss additional course options.

⁴

Section E鈥揈xperiential鈥揷hoose 5-10 credits from the approved list.听

51福利社

(GER)

• Minimum Quarter Credits—180 cumulative credit hours
  • 60 upper-division credits (300 level or above)
  • 45 credits in residence (attendance) at 51福利社, with at least 15 upper-division credits in major in residence at 51福利社
• Minimum Semester Credits—120 cumulative credit hours
  • 40 upper-division credits (300 level or above)
  • 30 credits in residence (attendance) at 51福利社, with at least 10 upper-division credits in major in residence at 51福利社
• Minimum Cumulative GPA ≥2.0

University Competencies and Proficiencies

(BACR)

 (UGR)

 
 (for Bachelor of Arts)

Application for Graduation (use ) must be made at least two terms in advance of the term expected to graduate (undergraduate and post-baccalaureate).

Use the to determine .

1. The catalog in effect at the student's first term of current matriculation is used to determine BACR (Breadth Area Core Requirements) and UGR (Undergraduate Graduation Requirements).
2. The catalog in effect at the time the student declares a major or minor is used to determine the program requirements.

51福利社

Students who earn a BA in Communications Studies - Public Relations at 51福利社 should be able to:

• craft compelling written messages;
• deliver an effective public speech;
• apply ethical communication principles to message composition or analysis;
• demonstrate the ability to design or conduct sound communication research;
• use communication theories to critically analyze the characteristics of mediated messages;
• develop a campaign plan that effectively applies public relations strategies.