Marketers are involved with product planning, pricing decisions, advertising, sales management, and marketing research. Marketing practitioners act as the connecting link between the firm and its external environment鈥攖hey assist management in adapting the firm to an ever-changing society.
To view the admission requirements for the Bachelor of Science in Business Administration with a major in Marketing, please see Undergraduate Business Advising.
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Many classes are limited to 15-25 students, which allows professors to devote time to individual students.
Our graduates have a great record of finding employment soon after graduation.
Our business programs are accredited by the Association to Advance Collegiate Schools of Business. Students learn how to:
"My experience in 51福利社's Business Marketing program helped equip me with the knowledge necessary to work in professional sports. The connections I made within the program lasted beyond my time at the university, and the information I learned assisted me in reaching my career dreams." 鈥� Caden Sheneman '25
Colin Kalivas ’25 turned a hands-on internship into a career after earning his B.S. in business marketing from Eastern.
During his time in the program, he landed an internship with EasyStreet Systems, where he conducted market research, generated sales leads, helped redesign marketing materials, managed social media, and overhauled the company鈥檚 website.
That real-world experience paid off. When Kalivas graduated, EasyStreet offered him a full-time job as an account manager.
The following information comes from the official , which outlines all degree requirements and serves as the guide to earning a degree. Courses are designed to provide a well-rounded and versatile degree, covering a wide range of subject areas.
Marketing Major, Bachelor of Science in Business Administration (BSB)
The Marketing curriculum prepares students for a wide variety of possible career paths. Marketers can be involved with such activities as product development, pricing decisions, advertising, sales management, and marketing research. Marketing practitioners act as the connecting link between the firm and its external environment; they assist organizations in adapting to an ever-changing environment.
Students must be formally declared in a BSB major or officially declared as a minor before enrolling in business classes in the required upper-division business administration core.
The undergraduate business policies can be found on the School of Business advising page.
Grade Requirements for Graduation: A minimum grade ≥C in each course required for the major and a minimum GPA ≥2.5 for all upper division Business Administration core courses as well as required and elective courses taken to fulfill requirements for the major area.
| Required Business Administration Core | ||
| Lower Division | ||
| PRINCIPLES OF FINANCIAL ACCOUNTING | 5 | |
| PRINCIPLES OF MANAGEMENT ACCOUNTING | 4 | |
| BUSINESS LAW | 4 | |
| BUSINESS STATISTICS 1 | 4 | |
| INTRODUCTION TO MICROECONOMICS | 5 | |
| INTRODUCTION TO MACROECONOMICS | 5 | |
| COLLEGE COMPOSITION: ANALYSIS, RESEARCH AND DOCUMENTATION | 5 | |
| FINITE MATHEMATICS | 5 | |
| or | PRECALCULUS MATH II | |
| or | CALCULUS I | |
| or | CALCULUS I | |
| Upper Division | ||
| BUSINESS STATISTICS 2 | 4 | |
| FINANCIAL MANAGEMENT | 4 | |
| ORGANIZATION THEORY AND BEHAVIOR | 4 | |
| INFORMATION TECHNOLOGY IN BUSINESS | 4 | |
| PRINCIPLES OF MARKETING | 4 | |
| OPERATIONS MANAGEMENT | 4 | |
| Required courses | ||
| BUYER BEHAVIOR | 4 | |
| MARKETING RESEARCH | 4 | |
| MARKETING MANAGEMENT | 4 | |
| Electives–choose approved, related electives in consultation with your faculty advisor. | 12 | |
| Required Senior Capstone | ||
| DEPARTMENT SENIOR CAPSTONE | 4 | |
| Total Credits | 89 | |
The following plan of study is for a student with zero credits.听Individual students may have different factors such as: credit through transfer work, Advanced Placement, Running Start, or any other type of college-level coursework that requires an individual plan.
Courses could be offered in different terms, checking the academic schedule is paramount in keeping an individual plan current.听Students should connect with an advisor to ensure they are on track to graduate.
All Undergraduate students are required to meet the听.
| First Year | |||||
|---|---|---|---|---|---|
| Fall Quarter | Credits | Winter Quarter | Credits | Spring Quarter | Credits |
| 5 | 5 | 4 | |||
| Humanities & Arts 11 | 5 | 5 | (Social Science BACR 1) | 5 | |
| Natural Sciences BACR 11 | 5 | Humanities & Arts BACR 21 | 5 | Natural Sciences BACR 21 | 5 |
| 听 | 15 | 听 | 15 | 听 | 14 |
| Second Year | |||||
| Fall Quarter | Credits | Winter Quarter | Credits | Spring Quarter | Credits |
| 4 | 5 | 4 | |||
| (Social Science BACR 2) | 5 | 4 | 4 | ||
| 4 | Elective - 2nd major, minor, or general elective | 4-5 | Global Studies - graduation requirement1 | 5 | |
| 听 | Diversity - graduation requirement1 | 5 | Elective - 2nd major, minor, or general elective | 4-5 | |
| 听 | 13 | 听 | 18-19 | 听 | 17-18 |
| Third Year | |||||
| Fall Quarter | Credits | Winter Quarter | Credits | Spring Quarter | Credits |
| 4 | 4 | 4 | |||
| 4 | 4 | 4 | |||
| Elective - 2nd major, minor, or general elective | 4-5 | Elective - 2nd major, minor, or general elective | 4-5 | Marketing Elective2 | 4-5 |
| Elective - 2nd major, minor, or general elective | 4-5 | Elective - 2nd major, minor, or general elective | 4-5 | Elective - 2nd major, minor, or general elective | 4-5 |
| 听 | 16-18 | 听 | 16-18 | 听 | 16-18 |
| Fourth Year | |||||
| Fall Quarter | Credits | Winter Quarter | Credits | Spring Quarter | Credits |
| Marketing Elective2 | 4-5 | Marketing Elective2 | 4-5 | (Senior Capstone - graduation requirement) | 4 |
| Elective - 2nd major, minor, or general elective | 4-5 | Elective - 2nd major, minor, or general elective | 4-5 | Elective - 2nd major, minor, or general elective | 4-5 |
| Elective - 2nd major, minor, or general elective | 4-5 | Elective - 2nd major, minor, or general elective | 4-5 | Elective - 2nd major, minor, or general elective | 4-5 |
| Elective - 2nd major, minor, or general elective | 4-5 | 听 | 听 | ||
| 听 | 16-20 | 听 | 12-15 | 听 | 12-14 |
| Total Credits 180-197 | |||||
University Graduation Requirements (UGR) and Breadth Area Course Requirements (BACR) courses may be less than 5 credits and additional credits may be required to reach the required 180 total credits needed to graduate.听 Students should connect with an advisor to ensure they are on track to graduate.
Electives鈥揷hoose 12 credits in approved, related electives in consultation with your faculty advisor.
The marketing curriculum prepares students for a wide variety of career possibilities:
Advertising Coordinator
Marketing Analyst
Social Media Manager
Search Engine Optimization Specialist
Web Content Writer
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